On February 1, 2025 Snapchat introduced its Monetization Program, offering creators a new opportunity to generate income from their content. If you’re already on Snapchat and enjoy making Stories or short videos, this might be the perfect opportunity to capitalize on your creativity.
With this update, public Stories and Spotlight videos can now earn revenue for ads that are displayed during them. This monetization means every engaging Snap you post could generate income, provided you meet the platform’s criteria.
In this guide, we’ll break down everything you need to know; how to get your account certified for monetization, what the 2025 eligibility requirements entail, the amount Snapchat pays per 1,000 views, and how Indian creators can maximize benefits from it. This guide is intended for both beginner and established creators looking to advance their income on Snapchat.
1.Change Account to Public Profile: Navigate to settings and change to Creator or Public Profile. Monetization tools become accessible after.
2.Gain Followers: Regularly post high-quality content that entertains to gain followers. Leverage popular music, filters, and hashtags.
3.Add to Spotlight: Upload short snippets to Spotlight. Snapchat pays successful creators with cash from the Spotlight reward fund.
4 Monetize: When eligible, you can activate monetization with Snap Ads and earn ad revenue.
5 Sponsorships: Create sponsored content for brands if you have a large following.
6 Create Premium Content: Leverage tools such as Snapchat Subscriptions to offer more exclusive content.
Snapchat Monetisation Policies In India
After meeting eligibility requirements, Snapchat will enable advertisements on your Snaps in Public Stories and on longer Spotlight videos (over 1 minute). Monetization allows creators to earn a portion of the advertisement revenue attributed to their content. Payments can be managed within the app, with a minimum cash-out amount of $100. To gain access to Snapchat monetization, the following criteria must be met:
1.Audience & Engagement
- Have at least 50,000 followers on your public profile.
- Achieve any one of the following in the last 28 days.
- 10 million Snap views, or
- 1 Million Spotlight views, or
- 12,000 hours of total viewing time.
2.Posting Activity
- Make at least 25 posts to Spotlight or Saved Stories each month.
- Be posting to spotlight or public stories for 10 days during the last 28 days.
3.Age & Content Compliance
- Be at least 18 years or older (or the age of majority in your country).
- Develop original, non-restricted content that follows Snapchat’s Community Guidelines, Monetization Terms, and Advertiser Friendly Policies.
4.Country Eligibility
- Must live in an eligible country. India is on the list of eligible countries for Snapchat’s monetization program.
- Best Practices For Monetizing Your Snapchat Account
- Concentrate on capturing your audience’s attention with unique, creative content.
- Sustain sufficient levels of activity by maintaining posting frequency.
- Remain eligible by following Snapchat’s standards and policies for content.
How Do I Monetize My Snapchat Account
To Snapchat monetization strategies, first, establish a strong account by posting entertaining or informative content to attract followers. After gaining traction, you can begin monetizing your account with brand collaborations, sponsored content, and affiliate marketing. Use the Snapchat Creator Marketplace to network with other brands to collaborate with. To earn even more with Spotlight, submit viral content; Snapchat pays out for the best videos. Also, use Snapchat ads to promote your services or direct followers to other platforms like YouTube or personal websites. Remaining consistent, authentic, and responsive to your audience will help you Snapchat account monetizeable and gain lucrative brand partnerships.
Snapchat Monetization Requirements 2025
In order to monetize Snapchat content in 2025, creators will have to meet certain requirements to qualify for several revenue streams. For Spotlight payouts, creators need to post high-performing content that meets Snapchat’s community guidelines and is original. While Snapchat has not explicitly stated any follower or view count restrictions, active and supportive audiences significantly increase monetization opportunity.
Because of these prerequisites, the Creator Marketplace participates with invited creators only, making a public profile is compulsory, a baseline follower acumulation (which is typically above 1,000), regular posting activity, along with high engagement are necessary. Moreover, creators need to be above 18 years of age, comply with Snap terms of service, and live in eligible countries. These set thresholds provide access to advertisers, sponsored projects, and revenue from ad placements.
How Much Does Snapchat Pay For 1 Million Views
The income Snapchat receives for a million views on content varies for different engagements types as of 2025. For Stories, creators make between $1,000 to $5,000 per million views due to factors like retention and ad engagement. For Spotlight content, however, the range is lower than $100-$300 per million views.
To monetize, content creators must follow certain conditions such as:
- An account possesses a minimum of 50,000 followers
- An account has posted at least 25 times in the last 28 days and has been active for 10 days in the last 28 days
- An account has either Snap views totalling 10 million, 1 million Spotlight views or 12,000 hours of viewed content in the past 28 days
The income that is built from high engagement rates can further be increased by joining brand sponsorships and affiliate marketing.
Snapchat’s Monetization Process Video
To help you understand Snapchat’s monetization process in 2025, here are informative videos:
Strategies for Monetizing Snapchat
Snapchat monetization focus on maintaining tailored, engaging, and high-quality content aligned with audience interests. A strong public profile will aid in posting regularly which aids in improving visibility and follower count. Inclusion of hashtags and trending sounds will further enhance discoverability. Replies, polls, or Q&A interactable audience engagement is also vital. Original videos can be submitted to Spotlight for possible earnings, as well as joining the Creator Marketplace for brand partnerships. Adhere strictly to Snapchat community guidelines and monetization policies. Evaluate content strategy effectiveness using analytics data. Measure success on Snapchat through creativity, authenticity, and consistent content updates.
Final Thoughts
Snapchat provides stellar monetization opportunities for creators who are consistent, imaginative, and community driven. Success on the app, whether through Spotlight, brand deals, or the Creator Marketplace, comes from meaningful connections with your audience and content that resonates with them. Monetization Snapchat’s payment varies with earning potential increasing if eligibility requirements are met and trends with the platform are followed. Monetizing on Snapchat is not just about attention; it is about offering something of value. Authenticity, regular posting, and genuine engagement while treating the account as a business is crucial. If approached with the right attitude, the platform has potential to reward users with influence and income.
